Managerial Analysis on Cute Cosmetics Ltd

1. Acknowledgement Apart from the efforts of us, the success of any project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude to the people who have been helpful to give us valuable information regarding this project so that it can be successful. We would like to show our greatest appreciation to honorable faculty Noor-E-Hasnin (NEH) Lecturer, North south University. We felt motivated and encouraged every time we attend her classes and effective class lectures.Without her encouragement and guidance this project would not have materialized. The guidance and support received from all our group members who contributed were vital for the success of the project. We are grateful to each other for the constant support and help 2. Introduction: We selected Cute Cosmetics for our project which is a private limited company and is a local company. Cute Cosmetics is a brand of Mousumi Industries that manufactures cosmetics and t oiletries and was incorporated in 1971. Since then Cute has been manufacturing cosmetics and providing service to the people of Bangladesh.It has become a very well reputed and now has captured a huge market not only in Bangladesh but also outside the country. But cute is not manufacturing consumer products alone in the industry. It has many competitors in the market who are fighting to become the market leader and to grasp the majority of the market share. The key competitors are Kohinoor, Marico and Lever Brothers. Even though the company was established long ago but it is facing tremendous competition and some of the competitors have already beat them in some of the consumer products.The company has many product lines that manufacture different types of products and are providing service not only nationwide but also to the foreign countries as it has been exporting some of the products outside the country. Cute has its own brand image in the market and is one of the pioneers in t he industry. Cute Cosmetics has its own strength and weakness as well as external opportunity and threats because of the market influence. We also have discussed the requirements for having a private limited company and the advantages and the disadvantages of the formation of the company which are compared with those iscussed in the book. The report shows an overall view of the company’s position in the market as well as the loopholes that it has in itself. 3. Literature Review: a) Company Information: Mousumi Industries Ltd. was founded in 1971. From 1974, still then a proprietorship industry, the operation of the business was intensified and in 1984 Mousumi's factory building was constructed at Cutepalli, Kanchpur, Sonargong, Narayangonj with sophisticated modern machinery. The cosmetics ; toiletries of the company are manufactured under two brands, namely â€Å"Cute† ; â€Å"Laboni†.Soon after Cute ; Laboni cosmetics were marketed, the brand became very popul ar in the whole country; it was the market leader. Mousumi Industries Ltd. was formed into a private limited company in 1982. Since then Mousumi has come a long way and its famous cosmetic brand, Cute, has earned the highest consumer satisfaction. In 1990, the company ventured into exporting. The first export was to Oman. This was a great milestone for Mousumi Industries Ltd. as well as for Bangladesh. This meant that even Bangladesh was producing quality cosmetics to attract foreign market.This has been possible because Mousumi has installed very modern machinery and ensured highest quality products with technical co-operation of the qualified chemists of the company and experts of the renowned foreign cosmetics products developers. Mousumi now exports to India, Oman, UAE and many other foreign Countries. b) Mission and vision statement: Mission- We will always try to explore beyond the boundaries of possibilities. Consumer needs alone will be our guiding philosophy in manufacturin g and marketing of products that beautify people and satisfy their souls.Vision- We have a vision to attain our mission of assuming the above duty and responsibility. We envisage a more beautiful tomorrow for the country, for the region and for the whole world. c) Organizational Hierarchy: HR/Admin * Recruitment * Policy Implementation * Attendance * Upkeepment * Logistics * Legal * Commercial Operation Purchase/Procurement * Quotation approval * Price/Term Analysis * Co-Ordination Inventory ; Production * Purchase Chairman ; Managing Director Director Director Organizational Hierarchy (Functional)Sales * Placement * Revenue Marketing * Packaging * Branding * Promotion * Networking * Market Survey Inventory Control * Dispatch * Logistic Arrangement * MIS * Delivery Cost analysis Production * Co-ordination with Inventory Purchase * Quality control * Order execution * New Product Development (R;D) Accounts * General Accounts * Costing(Purchase; Production) * Profitability Variance * P reparation of MIS 4. How the business was formed: a) Agreement- FORMATION I. The name of the Company is Cute Cosmetics Limited. II.People incorporated the company are- Chairman, Kazi Mahtab Uddin Ahmed and Founder Managing Director Late Kazi Ashraf Uddin Ahmed, Directors Kazi Moin Uddin Ahmed and Kazi Rajib Uddin Ahmed. III. The Registered Office of the Company will be in Dhaka, Mousumi Industries Limited 151, Bangshal Road, Dhaka-1100, Bangladesh Phone: 7319608, 7311238, 7318996 Fax: 880-2-7318458 IV.The objectives for which the company is established are all or any of the following provided that permission/approval/license from the Government or its appropriate agency and the concerned local government authority shall be obtained wherever it is so required by law, rules or regulations: V. The liability of the members is limited. VI. Life time is perpetual. V. The authorized share capital of the company is Tk. 0,00,00,000 (Taka Ten Crores) divided into Ordinary and preferential sh ares. There shall be a total of 10,000 (Ten thousand ) shares each of Taka 10,000 (Taka Ten thousand only) with the power to increase or reduce the capital, to divide the shares in capital for the time being into several classes and to attach hereto respectively such preferential, deferred, qualified or special rights, privileges or conditions as may be determined by or in accordance ith the regulations of the company and to vary, modify or abrogate any such rights, privileges or conditions in such manner as may for the time being be provided by the Articles of the company and consolidate, sub-divide the shares and issue shares of higher or lower denomination. ARTICLES OF ASSOCIATION OF CUTE COSMETICS LIMITED The Company is a Private Limited Company within the meaning of section 2(1) under clause (Q) of the companies Act,1994 and accordingly the following shall apply:- a.No invitation shall be issued to the public to subscribe for any share, debenture of the company; b. The number o f members of the Company (exclusive of the persons in the employment of the company) shall be limited to fifty; and c. The right to transfer shares of the company is restricted in the manner and to the extent hereinafter provided. SHARE CAPITAL The Authorized Share Capital of the Company is Tk. 10,00,00,000 /- (Ten Crore) divided into 10,00,000 (Ten Lac) Ordinary Shares of Tk. 100/- each with power to increase or reduce the same value of its shares.Subject to the provisions of the Articles, the share shall be under the control of the directors who may allot or otherwise dispose of the same. COMMENCEMENT OF BUSINESS The business of the Company shall be commenced from the date of incorporation of the company. TRANSFER AND TRANSMISSION OF SHARES No transfer of any share shall be made or registered without the approval of the Board of Directors. No share shall be transferred to any outsiders as long as any existing member is willing to purchase the same at a fair value to be determined by the Directors in a Board Meeting.In the case of death of a member, the survivor where the deceased was a joint holder, and the legal personal representative of the deceased where he was a sole holder, shall be the only persons recognized by the company as having any title to his interest in the shares. GENERAL MEETING The general meeting of the company shall be held within eighteen months from the date of incorporation of the company and thereafter once in every calendar year (not being more than fifteen months after holding of the last preceding general meeting) at such time and place as may be decided by the Directors of the company.APPOINTMENT AND REMOVAL OF A DIRECTOR The company may appoint or remove a Director from the company in its Annual General Meeting. VOTE OF MEMBERS No member shall be entitled to vote unless all installments or calls or other sum or sums presently payable by him, in respect of his holding of shares in the company has been paid. DIRECTORS Until otherw ise determined in the general meeting the number of Directors of the company shall not be less than TWO and not more than TEN. POWER OF DIRECTORSWithout prejudice to the general powers conferred by the last preceding Article and the other powers conferred by these presents, it is hereby expressly declared that the Directors shall have the following powers- 1. To pay the costs, charges and expenses preliminary and incidental to the promotion, formation, establishment and registration of the Company. 2. To purchase or otherwise acquire for the Company any property, rights or privileges that the Company is authorized to acquire at such price and generally on such terms and conditions, as they think fit. 3.To pay for any property, rights, and privileges acquired by the company in cash or in shares of the Company and any such shares may be issued either as fully paid up or with such amount credited as paid up thereon as may be agreed upon. 4. To secure the fulfillment of any contract or engagements entered into by the Company by mortgage or charge on all or any of the property of the Company and its unpaid capital for the time being or in such other manner as they may think fit. 5. To accept from any member, on such terms and conditions as shall be agreed but subject to the provisions of the act, as surrender of his share or any part thereof. . To deal with any of the moneys of the Company not immediately required for the company's purpose in or upon such investments or securities (not being shares in this company) and in such manner as they may think fit, and from time to time to vary or realize such investments. They can also provide the employees with rewards and benefits as well as they can contribute establishment of schools, recreation centers and hospitals which will, the opinion of the Directors, tend to increase the reputation of the company among its employees and the public.WINDING UP If the company shall be wound up, the surplus assets shall (subject to any rights attached to special class of shares forming part of the share capital for the time being of the company) be applied first in the payment of the capital paid up on the ordinary shares and the excess (if any) shall be distributed among the members holding ordinary share in proportion of the member of ordinary shares held by them respectively at the commencement of the winding up.Almost all the required information of the company, according to the book that we have studied, are provided in the Article of Association of Cute Cosmetics but it fails to address certain issues that are required in the Article of Association of the company. The information that are not provided in the Articles of Association of Cute Cosmetics are- – The address of the persons responsible for the corporation’s legal service – The addresses of the first directors of the company – No other public information is provided in the article of association. It lacks the details of the duties and responsibilities of the officers and the length of their service. – There is no information regarding the issuance of the company’s stocks. – It lacks the matters regarding employment contracts. b) Advantages and disadvantages of the business: Advantages- * Seasonal Demand- Cute has more sales during winter due to high demand of moisturizers caused by the dry weather. * Environment – environment needed to produce cosmetic products is very favorable in Bangladesh as we hardly ever face extreme weather conditions. Demand – Though the upper class society stick to foreign cosmetic products still the demand for our products is constant as Cutes’ product is popular among rest of the societies and also the rural areas, giving the company a wide market. * Labor – Cheap labor is abundant in supply in our country giving Cute the advantage to lower its cost of production thus keeping the price of its product low compared to oth er company’s products. * Limited liability- Owners of the business are responsible for the losses only up to the amount they have invested in it. Perpetual life- Death of one or more owners does not terminate the corporation The advantages of a corporation, according to the book that we have studied, are described above but it does not address some of the advantages mentioned in the book. The advantages those are not included in Cute Cosmetics are- Ability to raise more money for investment- Cute Cosmetics is not enlisted in the Stock Exchange as it is a private limited company that is why it cannot raise more capital. Size- Size of the company does not play any role as they can’t raise more capital and they also lack resources that could rovide them competitive advantage over their competitors. Ease of ownership change- They lack the flexibility of transfer of shares as it is a complex process. Ease of attracting talented employees- they do not offer any stock options to their employees and this is why they cannot attract many talented employees. Separation of ownership from management- As the company is a private limited company their management is not separated from the ownership so both the management and owners get to interfere in the decision making process. Disadvantages- Raw Materials- As quality raw materials are not available in our country Cute is highly dependent on import * Double Taxation-Along with the corporation taxes, which are already very high, Cute also has to pay the taxes on imports. * Foreign Company Dumping- The dumping of foreign companies heavily affects the sales of Cutes’ products and is a threat in the long run. * Dissatisfied Labor-All throughout the production process, the labors are given the least priority resulting in dissatisfaction among them. * Utility Crisis- There is always an acute crisis of utility.For electricity, to meet the demands, now the company is dependent on private electricity suppliers f or which Cute has to pay four folds than regular price. * Political Issues- Due to the continuous political unrest, production processes slow down which affect the company very dearly. * Initial cost- To start up a new corporation it costs a lot as an initial investment. The disadvantages of a corporation, according to the book that we have studied, are described above but it does not address some of the disadvantages mentioned in the book.The disadvantages those are not included in Cute Cosmetics are- Size- In this case size does not count as a disadvantage as they can adapt to any changes occurred in the market. Difficulty of termination- There is difficulty of termination but aspects regarding these difficulties are not addressed properly. Possible conflict with stockholders and board of directors- The ownership of the company is limited amongst the directors and management so it is least likely that any conflict shall arise. 5. Products of Cute Cosmetics:Shaving Gear: Baby Care Products: Cute After Shave Skin Conditioner Cute Baby Lotion Cute After Shaving Lotion Cute Baby Oil Cute Shaving Brush Cute Baby Shampoo Cute Shaving Cream Cute Baby Powder Cute Solzar Cute Baby Moisturizing Pure Cream SoapWinter Products: Hair Care Products: Cute Cold Cream Cute Amla Hair Oil Cute 27 Cream Cute Coconut Hair Oil Cute Krack Cream Cute Shampoo Cute Glycerin Cute Anti Dandruff Shampoo Cute Pure Petroleum Jelly Herbal Hair Tonic International Vanishing Cream Cute International Cold Cream Cute Petroleum Jelly Cute Lip gel Cute PomadeSkin Care: Oral Care Products: Cute Cleansing Milk Cute Smokers Tooth Paste Cute Sun Shade Cute Gel Tooth Paste Cute Beauty Milk Cute Fluoride Tooth Paste Fragrances: Body Talc: Cute First Lady Cute French Perfumed Talc Cute Brutal (for men) Cute International Talc Cute Classic Cute 27 Cute Romance Cute Baby Powder Cute FantasyCute Romance Talcum Powder Cute Chandan Attar Cute Flower Talc Cute Basra-e-Golap Attar Laboni Powder Cu te Attar Cute France & prickly hit Powder 6. Industry Analysis: a) Major Competitors: The key competitors of Cute Cosmetics are Marico, Kohinoor and Lever Brothers Bangladesh. A brief discussion on them is given below- Kohinoor: Kohinoor Chemical Company Limited Bangladesh (KCCL) was established in 1956. It is a public limited company listed with both the bourses of Bangladesh, Dhaka Stock Exchange (DSE) and Chittagong Stock Exchange (CSE). Most of the products of KCCL are known by legendary brand name Tibet. The other brands that KCCL has are Sandalina, Genstar, Bactrol, Ice-Cool, Fair & Care, Xpert, Heel Guard, and Clean Master which are equally famous in Bangladesh.To strengthen the marketing of KCCL, their management has rearranged the distribution system and revamped the Research and Development department of KCCL that will deliver quality product in Bangladesh also regional and overseas countries. KCCL has not only emerged into a potent industrial entity but also represents th e brand of mass people. Marico- Marico Bangladesh Limited (MBL) was incorporated in September 6, in 1999. The company is listed in both the stock exchange of Bangladesh, Dhaka Stock Exchange (DSE) and Chittagong Stock Exchange (CSE). Their factory is situated in Mouchak, Kaliakoir, Gazipur. Their key products are Parachute, Saffola, Hair Code Hair Dye, Kaya Skin Clinic, New Aromatic Gold, Camelia Beauty Soap. MBL’s Products in Pure Coconut oil, Edible Oil, Hair care and Skin Care reach out to more than 500,000 outlets in Bangladesh.MBL touches the lives of 1 out of every 3 Bangladeshi through its portfolio of brands such as Parachute, Saffola, Hair Code, Aromatic, Camelia and Beliphool to name a few, most of which enjoy leadership positions (No. 1 in coconut oil segment), with significant market shares in respective categories. They believe in transforming the lives of our stakeholders be it our consumers, members, associates or shareholders, by helping them maximize their tr ue potential. This truly articulates the Mariconian spirit to ‘be more. every day’. Lever Brothers Bangladesh- Unilever started its onshore operations in Bangladesh in 1964 when its soap factory was set up at Chittagong.Unilever Bangladesh is market leader in 7 of the 8 categories it operates in, with 16 brands spanning across Home and Personal Care and Foods. Their operation provides employment to over 10,000 people directly and indirectly through its dedicated suppliers, distributors and service providers. 99. 8% of Unilever Bangladesh employees are locals and they also have a large number of Company employees working abroad in other Unilever companies as expatriates. The renowned products of Lever Brothers Bangladesh are- Pepsodent, Knorr, Wheel, Power White, Vaseline, Lux, Pureit, Fair & Lovely, Close up , Dove, Surf Excel, Sunsilk, Pond’s, Vim, Rexona, Lifebuoy, Taaza, Clear etc.Lever Brothers is also very well reputed brand name in our country and they have a mass coverage among the people with their products. b) SWOT analysis: Strength and weakness are internal factors caused by the company itself whereas the opportunity and threats are external factors caused by the market and competitors. Strength- * They have very modern machinery and ensured highest quality products with technical co-operation of the qualified chemists of the company and experts of the renowned foreign cosmetics products developers. * It has become a well known brand for the people of our country. * It mainly focuses on the lower income level people who can afford to buy the products and majority of the people of Bangladesh are lower income level people. It can afford cheap labor and can manufacture products at a very low cost. Weakness- * For raw materials they are dependent on the USA and European countries * As they have to import raw materials they have pay huge amount of tax on the imported goods therein increasing the overall tax liability of the company. * Impact of labor unions and strikes called by labors. Opportunity- * As it is a well known brand and has a market demand it can introduce new product lines and the people will embrace them. * They also export their products and are renowned internationally so they can introduce new products in foreign countries and the people will also embrace their products. If they can get more advanced machineries, they will be able to manufacture variety of products and gain a competitive advantage. Threats- * They have many competitors who have also become well reputed and have captured a great market share. * The similar products that are being produced by the competitors make consumers compare among available alternatives and they tend to choose the one with lower price. * If any new entrants come into the market with more advanced technology then they will get a competitive advantage over Cute Cosmetics. * The political unrest all over the country is a great threat for the company. * A great threat for Cute Cosmetics is dumping of the goods by the foreign companies to grasp the local market. 7. Conclusion:Cute Cosmetics has been established for a very long time, in fact the idea of manufacturing cosmetic locally was introduced by them. By providing a wide array of products to the mass people they have become one of the pioneers of their line of service. The competitors now have gained a great market share by their different types of product and services and Cute is facing a huge competition against them. Even though Cute has many advantages such as being one of the oldest companies being formed still they have to face uncertainties in case of being the market leader. Even though the disadvantages are negligible still they have certain impacts on the overall performance of the company.The information that we have collected about Cute Cosmetics has lacking regarding the promotional campaign and activities which hinder their growth. Also the threats that we have detected can have a negative impact over the company. We suggest that Cute should now focus more on the promotional activities so that they can grasp majority of the market. They should ensure more resources as well as more technologically sound machineries that will help them build competitive advantage. Despite the drawbacks they have maintained their reputation and standards and survived for a very long time in the ever changing market which is quite impressive. However to become the market leader they need to bring in some changes which will ensure their leadership in the market for long run.

Essay Nursing Ethic

In these situations I feel it is my duty to try to reach out to each patient from where they are coming room. If I have a patient who does not speak English utilize a trained interpreter or our Curaà §ao phone to help communicate with my patient. Sometimes this can be time consuming and put us behind schedule. We only have one interpreter and she is eve busy so sometimes we have to wait quite awhile for her to be available. This can put our providers behind schedule.It is very tempting in these situations to allow an employee who is not a trained interpreter but speaks the same language, or a family member to interpret. However, this does not follow clinic protocol and therefore is unethical. I work n an internal medicine clinic and most of our patients have multiple health issues. It would be very unfortunate if we missed a subtle but important change in the patient's health history because we didn't wait for the trained medical interpreter.The ethical dilemma in this situation is whether I should wait for the appropriate interpreter and potentially run the risk of frustrating sick patients who have to wait a long time to see their backed up provider, frustrate staff members who may not get a full lunch break or have to stay late because or utilize an inappropriate interpreter and take the chance of going something important in the translation. In my opinion, everyone deserves the best possible medical care regardless of where they are from or what language they speak. Legalize that morals are a very personal thing and that my morals may be different from the people I am caring for. I cannot let this change the way treat my patients. Sometimes this can be very difficult. When I worked in the operating room We had many traumas involving gang members who had been shot while committing a crime. We still had to work just as hard to save these people as we would anyone else. We used a lot of resources and did what we could to save them. I always found it startling how the staff members in the OR would talk about these people as we worked on them.I get that they are criminals but they are also human beings. Are job was to keep them alive, not judge them. This said, I had a situation that really caught me off guard and made it very difficult for my to be kind to this patient. I grew up in a predominantly Jewish neighborhood in a suburb of Chicago in the ass's. Almost everyone I knew had a family member who was a concentration camp sun,'ivory. It was an everyday occurrence to see an older person with the dreaded â€Å"tattoo† on their forearms. While interviewing my patient before going back to the OR we were talking and everything was fine.It wasn't until had to check her leg to make sure the surgery site was marked that I noticed she had a portrait tattoo of Doll Hitler. I was astounded. She had seemed perfectly polite and appropriate. Suddenly I could hardly look at her. I'm sure my voice became very short and clipped. Once we got her to sleep I couldn't stop talking (to anybody who would listen) about how appalled I was with her tattoo and her probable belief system. It wasn't until much later that I realized that I really let my own feelings interfere with the best possible treatment of my patient.The ethical dilemma in this situation is, should we treat unkind people the way we treat we would want to be treated. I feel very strongly about respecting others cultural beliefs, even when it comes to health choices made that may not think are the best thing for the patient. The only time I really struggle with this is when the men in a family want to make health decisions for the women. My personal opinion is â€Å"if it's not your body, stay out of it†. However, unless the woman is being physically abused, it's none of my business.All I can do is give them the best possible information regarding their health, educate them in a culturally sensitive manner and offer them appropriate resources; the rest is up to them. Some days it can be very had to take others morals, values and ethics into consideration. I really try' to remember to treat others the way they want to be treated and not necessarily the way want to be treated. For someone as opinionated as me, this can be a struggle. Everyday is a new chance to do the best I can for my patients and I feel blessed to have the opportunity to do so.

How Technology Helps in Communication Essay

If we talk about what are the tools that we can use in developing communication, than I say that â€Å"technology is one of the tools that we can use for communication†. Worlds are globalizing, we cannot depend on only one medium. We are lucky to have science gift that is technology. Communicating involves giving, receiving and making sense of information. Children do this by using non-verbal means of communication, talking, listening, thinking, and understanding. In time, the skills of reading and writing enrich this experience. Communicating is a two-way activity; as well as learning to share their experiences with others children also learn to interpret what others are sharing with them. They communicate in many different ways including facial expressions, gestures, body movements, sounds, language and for some children, through assistive technology. Children’s language is more than words, phrases and sentences. It includes art, Braille, dance, drama, music, poetry, pictures, sculpture, signing, and stories. While most children eventually master spoken and written language as their key means of communicating, they continue to speak through their gestures, body movements and expressions to a greater or lesser extent. Some children with special educational needs may need additional and consistent support throughout their lifetime to practise, learn and perfect the art of non-verbal communication. Language technologies are information technologies that are specialized for dealing with the most complex information medium in our world: human language. Therefore these technologies are also often subsumed under the term Human Language Technology. Human language occurs in spoken and written form. Whereas speech is the oldest and most natural mode of language communication, complex information and most of human knowledge is maintained and transmitted in written texts. Speech and text technologies process or produce language in these two modes of realization. But language also has aspects that are shared between speech and text such as dictionaries, most of grammar and the meaning of sentences. Thus large parts of language technology cannot be subsumed under speech and text technologies. Among those are technologies that link language to knowledge. We do not know how language, knowledge and thought are represented in the human brain. Nevertheless, language technology had to create formal representation systems that link language to concepts and tasks in the real world. This provides the interface to the fast growing area of knowledge technologies. In our communication we mix language with other modes of communication and other information media. We combine speech with gesture and facial expressions. Digital texts are combined with pictures and sounds. Movies may contain language and spoken and written form. Thus speech and text technologies overlap and interact with many other technologies that facilitate processing of multimodal communication and multimedia documents. Although existing LT systems are far from achieving human ability, they have numerous possible applications. The goal is to create software products that have some knowledge of human language. Such products are going to change our lives. They are urgently needed for improving human-machine interaction since the main obstacle in the interaction between human and computer is merely a communication problem. Today’s computers do not understand our language but computer languages are difficult to learn and do not correspond to the structure of human thought. Even if the language the machine understands and its domain of discourse are very restricted, the use of human language can increase the acceptance of software and the productivity of its users. Language technologies helps in developing listening and speaking skills Being a good communicator is crucial to children’s development. The adult encourages children to communicate by listening to them, interpreting what they are saying, responding to them, and by modeling good communication. The adult also provides an environment which motivates children to interact with each other and the adult, and with the objects and places in it. By capturing children’s interest and curiosity and challenging them to explore and to share their adventures and discoveries with others, this environment can fuel their thinking, imagination and creativity, thereby enriching communication. These early experiences support children in becoming confident and competent communicators Natural language interfaces enable the user to communicate with the computer in French, English, German, or another human language. Some applications of such interfaces are database queries, information retrieval from texts, so-called expert systems, and robot control. Current advances in the recognition of spoken language improve the usability of many types of natural language systems. Communication with computers using spoken language will have a lasting impact upon the work environment; completely new areas of application for information technology will open up. However, spoken language needs to be combined with other modes of communication such as pointing with mouse or finger. If such multimodal communication is finally embedded in an effective general model of cooperation, we have succeeded in turning the machine into a partner. The ultimate goal of research is the omnipresent access to all kinds of technology and to the global information structure by natural interaction. In an ambitious but not too far-fetched scenario, language technology provides the interface to an ambient intelligence providing assistance at work and in many situations of daily life. Language technologies can also help people communicate with each other. Much older than communication problems between human beings and machines are those between people with different mother tongues. One of the original aims of language technology has always been fully automatic translation between human languages. From bitter experience scientists have realized that they are still far away from achieving the ambitious goal of translating unrestricted texts. Nevertheless, they have been able to create software systems that simplify the work of human translators and clearly improve their productivity. Less than perfect automatic translations can also be of great help to information seekers who have to search through large amounts of texts in foreign languages. The most serious bottleneck for e-commerce is the volume of communication between business and customers or among businesses. Language technology can help to sort, filter and route incoming email. It can also assist the customer relationship agent to look up information and to compose a response. In cases where questions have been answered before, language Technology can find appropriate earlier replies and automatically respond.

See the dis Essay Example | Topics and Well Written Essays - 1250 words

See the dis - Essay Example A sales plan will be prudent since it helps in organizing and thinking through ones’ sales strategy. Its writing should be in a way that makes sense to the marketer. It should include the sales goals, which should be specific and measurable. The goal bases on the nature of product and breaks it down into manageable parts. For example, sell 50 units to end-users in 30 days and sell 100 units to local independent retailers in six months. Through this, the management will be able to know the projection of profits they would be able to make at a certain time (Ellis, Fitchet, Higgins, Jack, Lim, Saren and Tadajewski 25-26). The company should ensure it has sales activities, which would help the management develop a plan that makes sales. The sales can be direct-to-consumer through a website or via craft shows. In addition, the sales may include activities like developing a sell sheet, to send to independent retail stores (McLeish 45). This will enable the company realize more sales with more strategic sale plans in place since the management will know what to undertake at different times of economic downturns. With the growth use of the social site in UAE, the marketers should consider marketing the product on the website. ... Inconveniences arise to its customers if the number of distribution channels is too few, while too many distribution channels may increase its operating cost. There should therefore be a retail store with easy access and more convenient to the consumer (Ulph 98). The company should seek to adopt e-commerce fully at the stage of webpage promotion of products and services. This increases the chances of online sales and marketing at large. Summit sportswear should also seek to franchise its distribution channels, not only to increase its incomes, but also to minimize its operating cost and unify its operation mode to enhance its brand identity. In coming up with the retail prices, the company should research its competitors' prices and manufacturer suggested prices to determine product pricing. Once the product has moved from the wholesale, the retailers should decide on what type of retail prices to set. They can determine price by using three pricing models: cost-based pricing, compet ition-based pricing or customer-based pricing. Cost-based pricing sets the retailer’s price based on product and operating costs. Competition-based pricing uses local competitors' prices to decide on retail charges. Customer-based pricing sets retail prices based on how much the products is in demand (Ellis, Fitchet, Higgins, Jack, Lim, Saren and Tadajewski 180). In determining retail prices and the willingness of the customers to buy, the managers should review the manufacturer suggested retail price as a starting point. This would give managers an idea of the value of the product from the manufacturer's perspective. The organization should set prices close to his competitors (Synder 98). Charging too much or too little

Are international organisations sufficiently accountable Essay

Are international organisations sufficiently accountable - Essay Example human rights violations and the accountability of both the United Nations and the role of the related states are those complex challenges that make it necessary for critically assessing the role and negligence of the United Nations and its accountability relating to the gross violations of human rights are those issues that must be understood by keeping in view the jurisdiction of the international law and its different provisions relating to such cases in the international and regional conflicts. In the following parts of this paper, first the concept of accountability has been defined and discussed. In this part, various definitions of explanations by keeping in view the international law have been detailed. Subsequently, Along with this topic, the application of accountability concept to the United Nations has also been detailed. In this part, how the UN has failed to remain accountable for its activities and role in the conflict zones, such as Iraq, Afghanistan and Ukraine war, have severely damaged the perception of the UN as an international institution providing and protecting the human rights globally. Before the conclusion part, two cases studies, Somalia and the Kosovo war, have been critically discussed and analysed as well. Accountability is a highly controversial legal term and represents a legal dilemma.1 Accountability has not been properly defined and explained by the legal experts. Even if some legal authors have explained this concept with certain jurisdictions, others do not agree with it and remain critical of that definition and explanation. In this regard, it is important to further describe the term legal dilemma. For example, the international law and national legal law have different perspectives on certain issues as they have different stakeholders. More specifically, some countries legalise marijuana whereas the international law strong discourage and disallow such items as they are harmful for health. Under this situation, any

The 5 events that most contributed to the outbreak of the civil war in Essay

The 5 events that most contributed to the outbreak of the civil war in 1861 - Essay Example There are myriad reasons behind the secession and breaking out of the historic â€Å"Civil War† but this has been systematically culminated and mentioned in the book, â€Å"The American Journey† by David Goldfield, Carl. E. Abbot, Virginia Dijon Anderson, Jo Ann E. Argersinger, Peter .H. Argersinger, William Barney and Robert Weir. The five most important reasons behind the break out of civil war that are considered in the book include the end of the Mexican War in 1848, Fugitive Slave Act of 1850, release of Uncle Tom’s cabin, the shock of the Northerner’s at the sight of bleeding Kansas and the attack of the Charles Summer by Preston on the floor of the Senate. All these factors agitated the movement very systematically and chronologically that led to the outbreak of the great Civil War in America. The Mexican War ended in the year of 1848 and consequently America was declared as the ceded region and it paved the way for the initiation of another problem. The new concern was regarding the admission of the states as states and determination of their status as Free States or Slave States. To conclude such dilemma Congress came out with an amicable solution and passed the treaty of â€Å"Compromise of 1850†. Thus, it was decided that California would be made free and the states were allowed to pick up freely between Utah and New Mexico. At an actual plane, this decision to choose freely between the regime of the Free State and the Slave State. This decision to allow the states to choose freely provided a base for the heated up discontentment amid the myriad factions of the society in these states itself and founded the base for the agitation. The Fugitive Slave Act of 1850 was declared as a consequence to the Act of Compromise of 1848. This Act was forcibly enacted on any federal official who were unable to get hold of a runaway slave and were forcibly entitled to pay fine.

Activity Based Costing Essay Example | Topics and Well Written Essays - 1750 words

Activity Based Costing - Essay Example In the other hand shared resources historically was a problematic grey area which caused problems in precisely determining its overall impact to the costs of an operation. A technique that is able to provide financial professionals and managers with better insight about the costs of an operation is called activity based costing (ABC). This purpose of this is to discuss activity based costing by covering the following five topics: history, features, implementation, evaluation and managerial applications. Activity based costing was first utilized in the 1980’s in order to understand the internal breakdown of costs associated with overhead drivers that serve as common resources. Robert Kaplan and Robin Cooper in 1987 for the first time introduced the concept as a chapter of its accounting textbook Accounting and Management: A Field Study Perspective (Weiner, 1995). The industry trend at the time was that overhead costs were rising, thus there was a need of a cost system with enhanced capabilities that enabled it to figure out the reason what this was occurring. In 1990 the first journal article on the subject came out in 1990 and it further revolutionized ABC because it provide a discussion of an application of ABC outside the manufacturing scenario by applying it service based business, financial institutions. The article appeared in the Journal of Bank Cost and Management Accounting and it was written by Richard Sapp, David Crawford, and Steven Robishke (Weiner, 1995). Activity based costing is a completely different accounting system that has its own unique methodology which does not follow the principles associated with traditional cost systems known as absorption costing. ABC just like any other costing system has a similar objective of providing information about corporate costs. One of the differences between ABC and absorption costing is that the systems provide information for different types of users.

Business Proposal Essay Example | Topics and Well Written Essays - 1000 words - 2

Business Proposal - Essay Example The aim is to provide coffee services. Coffitoff will start its online business from England mainly London and then at later stage expand its market to other parts of the UK. London is the business hub of the UK and it is there where the product will be tested. The business will be started as a sole proprietor and if need arises it will go public to attain funds. The coffee beans are exported from other countries. This increases the cost of the coffee in the UK as compared to the American or Asian countries (Casenotes, 2004). Coffee is not easily affordable in the UK. The global recession that took place in 2008 has made consumers very careful of how they spend their money. Coffee is regarded by many as a product of surplus need rather than an immediate one. People in the UK can go without drinking it (Ireland, 2009). Consumers look to save every penny in these harsh economic times. As newer coffee machines are coming into the market it is becoming easier for people to purchase and keep these machines in their home. It is cheaper to make coffee at home rather than ordering online (Hashemi, 2002). The target market for Coffitoff comprises of business professionals who find it hard to stop by a coffee shop for a cup of coffee. Recent research shows that 60% of all business executives would like to have a cup of coffee at least once a day in London (Richardson, 2014). Out of the 60% only about 18% of the professionals make it to the coffee shops. This means that 42% of the people are deprived of this need as they do not have time for coffee. Coffitoff will look to cater this segment of people (Richardson, 2014). 1. Rivalry: Online business is still very new and is growing. At the moment, there are over a dozen online coffee shops in the UK. Brand identification is very important to maintain the rivalry and market position between coffee shops (Pride, 2008). 2. Threat of substitutes: The threat of

Diversity Research Audit Paper Example | Topics and Well Written Essays - 2500 words

Diversity Audit - Research Paper Example In seeking to trace why Sodexo has experienced such a high level of diversity, the first article that will be mentioned within this brief literature review is entitled â€Å"Shifting the Diversity Climate†. As such, Ringold and Feinsten point to the ways in which Sodexo made a marked shift towards seeking to promote greater degrees of diversity in the hopes that it could boost their success. Realizing that it is not possible for a firm to be profitable and exist and thrive in a market that is itself increasingly diverse, Sodexo came to realize the means of capturing such a market was at least tangentially dependent upon the level of diversity they could represent. A similar approach is made with respect to Anand and Winters’ analysis that sought to integrate a further level of appreciation for the way in which Sodexo led the shift towards appreciating diversity and the impacts that it could bring as early as 1964. In allowing the reader to gain a level of oversight with regards to the historical development that the culture took, the article is useful in helping to formulate a historical approach to how and why the diversity came to be evidenced in the way it did within the modern era. ... By delineating a response to each of these questions, and by providing a thorough literature review, it is the hope of this author that the true measurement of what helps to separate Sodexo from other firms within the extant environment can be delineated. Moreover, it is the further hope of this student that through such an understanding, the appreciation and description of best practices with regards to promoting diversity can be engaged. Literature Review: In seeking to trace why Sodexo has experienced such a high level of diversity, the first article that will be mentioned within this brief literature review is entitled â€Å"Shifting the Diversity Climate† (Ringold & Feinstein, 2011). As such, Ringold and Feinsten point to the ways in which Sodexo made a marked shift towards seeking to promote greater degrees of diversity in the hopes that it could boost their success. Realizing that it is not possible for a firm to be profitable and exist and thrive in a market that is it self increasingly diverse, Sodexo came to realize the means of capturing such a market was at least tangentially dependent upon the level of diversity they could represent. A similar approach is made with respect to Anand and Winters’ (2008) analysis that sought to integrate a further level of appreciation for the way in which Sodexo led the shift towards appreciating diversity and the impacts that it could bring as early as 1964. In allowing the reader to gain a level of oversight with regards to the historical development that the culture took, the article is useful in helping to formulate a historical approach to how and why the diversity came to be evidenced in the way it did within the modern era. Thomas and

Healthy Aging Essay Example | Topics and Well Written Essays - 500 words

Healthy Aging - Essay Example In the six-year study carried out by the researchers at the U.S. National Institute of Aging participated by 302 high-functioning, community-dwelling older adults (aged 70-82 years), results showed that free-living activity energy expenditure was strongly associated with low risk of mortality in healthy older adults and may influence survival (Manini et al., 2006). Todd Manini, the head researcher of the team and an Exercise Physiologist, wanted to find out the beneficial value of the â€Å"just usual† daily activities to the elderly. Found out that 600 calories is equivalent to approximately 2 hours length of physical activity which could either be derived from a structured gym exercise or simply a variety of routine household activities such as washing the dishes, vacuuming the house, or gardening. Another study related to the significance of exercise for older adults was conducted by Martins, Verissimo, Coelho e Silva, Cumming, and Teixeira (2010).

Individual Assignment 1 Implementation of the Porters Five Forces Research Paper

Individual Assignment 1 Implementation of the Porters Five Forces Model - Research Paper Example Despite of this, yet there are minute chances for them to differentiate the way they do businesses. The framework of Professor Michael Porter is widely used to analyze the attractiveness of an industry as well as its competitive positions. Porter’s five forces model is applicable to banking industry to a great extent (Hill 2008). Five forces that are used in this model are: Threat of new entrants refers to the number of entrants that cause an increase in the number of players performing similar activities and serving a similar market. In banking industry, an average person cannot start up his own bank therefore there is low threat of new entrants due to variety of forces that discourages the new players. Main threat to enter in a banking industry is the requirement of large capital investment. This obligation doesn’t permit every other person to enter into this industry and only entrepreneurs can commence business in this sector. Running a bank needs specialized knowledge and expertise regarding this area which can not be possessed by every other person. The complexities of this sector can only be understood by someone who has lifetime experience of working in this area. Owners who have life time experience of working in banking sector and deals with the complications with sharpness are observed to achieve greatest success in this area. Not every other person is able to take such huge responsibility. There can be threat of new entrants for banking sector when other financial institutions start offering the services which are being offered by conventional banking systems. What if insurance companies start offering loan and mortgage services? That can be a threat for banking sector. Substitutes tend to steal the market share and intensify the competition. In banking sector, there are plenty of substitutes as one can probably imagine. Every banking suite is offering similar products and services. At the lending side of industry, there are

Euthanasia Pros And Cons Essay Example for Free

Euthanasia Pros And Cons Essay Introduction Health becomes everyone concerns since it influence our today’s activities. People who get sick will likely not feel up to do any activities and therefore reduce their effectiveness. This is the underlying reason why we witness growing number of nutrition supplement in recent days. The aims of such growth are to give our bodies additional synthetic foods to replace the natural ones that we should take but do not have time for it. Since cure takes lots of money and time, today people understand the need to take preventive instead of curative actions. However, at some cases, there are patients who cannot stand having a great suffer and they decide to end their life by medical practice called euthanasia. Euthanasia exists as one of medical approaches, which is commonly conducted in some countries. It is not supported by decree but some rules agree to a standard defense from general practitioners that have remained to official principles. This depends on charitableness of the demand and relievable-ness of the pain. Considering than euthanasia is debatable from the point of ethical view, therefore, the research statement of this paper is â€Å"amidst the endless debates over the practice of euthanasia, what are ethical arguments that both support and cons it.† Concerning the ethical issues, this paper will elaborate three ethical argument of euthanasia. Three Arguments of Euthanasia 2.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Background of Euthanasia Euthanasia is the process or practice to end the life of a person who suffers from a severe disease by committing an unusual medical treatment. The objective of euthanasia is to end the pain of a person who has a terminal disease or devastating illness. Many people consider it as a medically accepted murder since, at some places; a general practitioner may legally decide not to extend the patient’s life. Many organizations oppose the practice of euthanasia by encouraging the use of advance medical technology, which has been used to lengthen the lives of patients who are continuing great suffering (â€Å"Euthanasia†). Technological progresses in medication have enabled to lengthen life in patients with no optimism of revival. The negative consideration of euthanasia has occurred because of the practice of using extraordinary means to save life. Under such circumstances, the positive consideration of performing euthanasia has come to mention acts that aggressively cause death. In practice, Euthanasia uses some methods such as antibiotics, drugs, or surgery in large quantity but eventually lethal pain medication is supplied. Euthanasia is an ordinary practice among U.S. hospitals and general practitioners (â€Å"Euthanasia and End-of-Life Decisions†). There are, in general, two methods of euthanasia: active or passive. Active euthanasia refers to the practice where a general practitioner simply put to death a person who suffers from terminal conditions. Meanwhile, passive euthanasia brings up any action of letting the patient to die, which may comprise failing to give needed medicine. Both of active and passive euthanasia can be voluntary, non-voluntary, or involuntary (â€Å"Euthanasia†). Ethical View of Euthanasia Oxford Advanced Learner’ Dictionary defines ethic as a system of moral principles and rule of conduct[1]. In the case of euthanasia, moral principle might apply not only for the patient but also for the medical industry in general. Concerning the ethical view, Gillon (1994) explains there are four ethical principles that are related to health care: respect autonomy, beneficence, non-maleficence, and promote justice. In the case of euthanasia, we will discuss the role of three principles; they are respect autonomy, non-maleficence, and promote justice. 2.2.1  Ã‚  Ã‚   Respect Autonomy In the respect autonomy, the principle underlines the important to educate, communicate, respect, and empower. We found that autonomy becomes sensitive issues in the practice of euthanasia since it is both important and controversial since there is controversy between the medical ethics to strive for making people staying alive and the intention of family or individual to end someone’s life due to severe diseases that someone attains (Gillon, 1994). The importance of euthanasia has been found to play significant role in today’s health care industry although it generates a conflict between rights of individual and the family. In addition, people who support euthanasia have capitalized on people that confuse, and fear about the use of modern life-lengthening technologies. Being capable of deciding the time and manner of person’s death regardless the destiny is showed as the definitive freedom. On the other hand, a choice to take person’s life or to let a doctor to take life a suffering patient is very dissimilar from a choice to refuse extraordinary oppressive cure (â€Å"Euthanasia and Physician Assisted Suicide†).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Furthermore, people must be cautious of those who force to end the lives of the elderly people and the severe patients. If people ever make a decision that break quality of life, they should provide good reasons for ending the life. There is dissimilarity between permitting nature to take its path and aggressively helping death. The term of euthanasia becomes famous in society since it is a kind of â€Å"death with self-respect† or helping suicide (â€Å"Euthanasia and Physician Assisted Suicide†). Non- maleficence In the non-maleficence, the ethical view is to do no avoidable harm both to individuals and to groups (Gillon, 1994). In line with this view, the euthanasia may be seen as unethical practice since medically, any patients still have opportunity to heal and medical technology may help to lengthen life of patients with severe diseases. They also start to speculate whether they have the rights to get for themselves or their fellowmen an easy death, which will curtail suffering and appear to them more in agreement with human self-respect (â€Å"Declaration on Euthanasia†). Many people argue in the some states in answering the question of what comprises aggressively causing death and what comprises only permitting death to happen obviously. In a more extensive meaning, both shortest killing and â€Å"letting a patient to pass away,† where the movements required saving a life are not simply to be taken (â€Å"Euthanasia and End-of-Life Decisions†). Legalizing euthanasia would also contravene some public confidences about human rights and equal opportunity. Some of them declare human absolute rights to stay life, to have autonomy and the happiness. If people’s rights to stay alive are reduced in value, the other rights will have no sense. Peoples, who stand for the attentions of elderly and disable people, and those who suffer AIDS or other incurable sicknesses, by current medical technology, are reasonably feared of having judged to be killed by euthanasia method (â€Å"Euthanasia and End-of-Life Decisions†). Promote Justice. The third ethical view is the promote justice. It simply explains fair distribution of resources, respect for rights and respect for morally acceptable laws. One problem in euthanasia case is that it â€Å"is not fair.† We (the elderly or patients with severe diseases) are not â€Å"created equal†. Under such circumstances, the doctor has to try to create a level playing field, in the interests of justice (Gillon, 1994).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Concerning the promote of justice, some states in the U.S face constituent vote schemes and â€Å"legislation statements† trying to legalize euthanasia and help suicide. Public judgment concerning this subject has become more significant because extensive maintain could extremely well smooth the progress of the legalization of these policies in other states (â€Å"Declaration on Euthanasia†). A recent survey reveals that almost all of Americans support the practice of euthanasia. However, advanced research has illustrated that there are important disparities in levels of support for euthanasia across different social groups. Lately, these approaches have been accepting more awareness since they can control the legislation and recognize how to be concerned about the patients in the future (â€Å"Euthanasia suicide mercy-killing right-to-die physician assisted†). The regulation distinguishes that euthanasia is a practice that had been tolerated for many years in which it allows the practice of euthanasia and medical doctors who help to end someone life under some conditions. The conditions are the patient’s suffering is intolerable with no hope of recovery, the patients who ask for euthanasia must be voluntary and persevere over time, and the patient must be completely conscious of his/her situation, hopes and choices. Conclusion Euthanasia is the process or practice to end the life of a person who suffers from a severe disease by committing an unusual medical treatment. The objective of euthanasia is to end the pain of a person who has a terminal disease or devastating illness. Many people consider it as a medically accepted murder since, at some places; a general practitioner may legally decide not to extend the patient’s life. The practice of euthanasia is still debatable from the point of ethical view. This paper reveals three ethical view of its practice based on Gillon (1994), the three ethical views that we discuss in this paper are respect autonomy, non-maleficence, and promote justice. Works Cited â€Å"Euthanasia suicide mercy-killing right-to-die physician assisted.† 2005. Retrieved October 15, 2006 from http://www.euthanasia.com â€Å"Euthanasia and Physician Assisted Suicide.† 2004. Retrieved October 15, 2006 from http://www.religioustolerance.org/euthanas.htm â€Å"Euthanasia.† 2005. Retrieved October 15, 2006 http://ethics.acusd.edu/euthanasia.html â€Å"Euthanasia and End-of-Life Decisions.† 2004. Retrieved October 15, 2006 fromhttp://ethics.acusd.edu/Applied/Euthanasia/ â€Å"Euthanasia.† 2005. Retrieved October 15, 2006 from http://www.nrlc.org/euthanasia/index.html â€Å"Declaration on Euthanasia.† 1980. Retrieved October 15, 2006 from http://www.vatican.va/roman_curia/congregations/cfaith/documents/rc_con_cfaith_doc_19800505_euthanasia_en.html Gillon R. Medical ethics: four principles plus attention to scope. BMJ 1994; 309: 184-188 Oxford Advanced Learner’s Dictionary (4th ed.).(1989). [1] Oxford Advanced Learner’s Dictionary (4th ed.).(1989).

Etihad Airways Selection Techniques Analysis

Etihad Airways Selection Techniques Analysis In principle, to ensure that Etihad Airways company moves towards addressing differences in the work-force profile, such Project Manager Emirati Cabin Crew assistance should be available for any possible to ask who meets the basic requirements of the job. () On the other words, the job advertisement, which should be closely based on the person specification, where appropriate, includes detailed reason for significant professional individuals to seek. A mechanism for applications should be specified, which would generally be in the shape of a standard Project Manager Emirati Cabin Crew application form designed to obtain information relevant to the job. Furthermore, every applicant ought to obey through the application course of action. The selection decision should eventually be made by more than one person who has a thorough knowledge of the work required for the Project Manager Emirati Cabin Crew position. Moreover, a Selection Panel is, as a result, requisite, which ought to take account at least single person who has been trained in selection practices, furthermore understands Etihad Airways groups selection procedure. All members of the selection committee ought to be implicated in the short-listing procedures. () On the other hand, the candidate specification for the Project Manager Emirati Cabin Crew position will figure the starting point of the selection resolution. Additionally, records ought to be kept on the scope to which every nominee meets up the necessities of every feature of the nominee pattern. 3) Selecting Best Candidate: In todays changing environment, one of the biggest challenges facing Human and Resources Managers is recruiting and retaining employees with the right skills. For that reason, a framework of ethical practice, the Recruitment and Selection should be developed in conjunction with employers along with the specialists as an externally assessable tool to assist employers with recruitment issues. On the other hand, selection process is a later stage of the recruitment. Since, it involves choosing appropriate along with qualified applicants suited to the job. Moreover, selection is a social, interactive entertainment as well as skill development, which are recommended for the use of structured and tested methods to achieve objectivity, reliability along with reduced risk in addition to uncertainty. In Etihad Airways Company, many prospective interviewees might comprise the essential character for the effectual presentation of the Project Manager Emirati Cabin Crew occupation, but require experience or even credentials throughout not having appropriate chances. () For that reason, mare and more care ought to be taken, and so, in the specification of requirements of the Project Manager Emirati Cabin Crew post has to be ensured since statements of action in addition to type of event along with academic as well as training requirements are justified. The terms and conditions under which the Project Manager Emirati Cabin Crew position holder is to be engaged should be reliable with the present workforce policies of Etihad Airways Company. () Etihad Airways Company might use a merit-based way to optimize the potential for selecting the most suitable candidate for Project Manager Emirati Cabin Crew job. The method, which may be, used a combination of written application, behavioral based interview questions, testing or even presentations. This approach has been established in Etihad Airways Company to ensure the best possible selection moreover that there is not fairness on foundation unconnected to the necessities of the Project Manager Emirati Cabin Crew position. () On the other hand, each ignoring of such a situation ought to be sustained through a written depiction of the function as well as tasks of the same vacant position. Therefore, this will typically be in the appearance of an occupation description of the Project Manager Emirati Cabin Crew position. () Care is needed in their arrangements to ensure that all aspects are justified. On the other hand, such post description ought to be escorted through a comprehens ive individual requirement that will figure the foundation of whichever selection assessment for the appointment of Project Manager Emirati Cabin Crew. Since objectivity is hard to get through interview alone, a variety of selection manners may be established, extremely close based on the individual requirements for Project Manager Emirati Cabin Crew position, which may contain work-related tests or even assessments. Nevertheless, thought might be taken when selecting or even designing tests along with analyzing their results to make sure that they are available from unfairness. Interview questions might be chosen with care moreover, designed to obtain the information covered in the person specification. Particular attention should be taken to fill up using questions, which might indicate a desire to make a call into account inappropriate material. Interview format as well as contented should be applied consistently toward every candidates interviewed. Records might be held for every of the candidates which represent the position to which the requirements of the different parameters were met. Furthermore, these records might be kept for at least of six months following the selection. Candidates might want to take delivery of response about their performance in the selection process. Moreover, such feedback may only be provided with a reasonable person directly involved in the selection decision. The purpose of an interview is to obtain specific data from a candidate to resolve his or even her aptitude to carry out the occupation. However, successful interviewers learn how to use the right kind questions, how to avoid the candidate talking about facts data knowledge, moreover how to pay attention. A great deal of what is educated concerning candidates in an interview is found on their previous practices. On the other hand, past performance is the best indicator of future performance. Consequently, this does not signify that somebody who had carried out badly in the earlier period cannot enhance in skills as well as thoughts. Generally, however, It can be seen a change in working through specific jobs or assignments. () Sometimes interviewers believe that an applicant who has done somewhat has made it fine or that prolonged existence on a Project Manager Emirati Cabin Crew position is a sign of success. A credit record can corroborate the excellence of the work presentation. It is necessary to be well prepared when conducting the interview to ensure the recruitment process remains effective, clear and consistent, and to preserve the most suitable candidate for the position of the Project Manager Emirati Cabin Crew. 4) Candidate Orientation: Recruitment and selection grant managers to establish and steadily uplift the behavioral characteristics and the ability of the workforce. The appeal for most attention has focused on people with a preference for working through others as opposed to the individualist preferred by recruiters earlier. Attention has switched from testing lists of skills and abilities to broader-based competencies. In general, there is a greater concern for personal flexibility along with adaptability, a reorientation from the contribution towards future stability. Offer letters are contractual agreements between the employee and Etihad Airways Company. Therefore, considerable care should be taken to secure that the information contained in them is true also that all parties involved understand all of its components. The concern section or department should have approval from the management on all points contained in a proposal before it is extended. The same sector at Etihad Airways Company will be held liable for any prohibited items contained in offers. To avoid future confusion, departments at Etihad Airways Company, should take suitable documents for whichever obligations made to a nominee for the situation of the Project Manager Emirati Cabin Crew. It is much easier to maintain certification to submit to somewhat than depend on remembrance, particularly given that the propose might extent numerous years, additionally there may be a variety of sources. () This offer letter with the start date, title, work location, supervisor, and wages should be sent to the one selected, with a copy in the personnel files. Etihad Airways Company should respond in writing with an acceptance letter. Moreover, offer letters may serve as a legally binding contract. Therefore, it should be avoid terms such as permanent or career, these may cause significant strain. Hiring employees are like a business transaction, not terribly different from selecting supplies for Etihad Airways Company. When a need for supplies. Then it may be looked for merchandise that is of exceptional quality and an agreeable deal. Similarly, it is known what it may be needed in Etihad Airways Company; now it may be looked for someone whose skills and qualifications meet your business needs. A good way to improve the questioning technique is to examine. Practice the phrasing of questions prior to conducting interviews. Add some specific questions to the interviews and evaluate the types of responses it might be tried. Analysis each interview to learn how to improve the style. Good questioning skills can positively enhance the interviewing success. Taking the time to check references, it is worth it. Therefore, checking references can be a time consuming task as well Etihad Airways Company had abandoned the idea of doing some more than a cursory verification of a few facts. For that reason, the cost to Etihad Airways Company of a hiring error is harmful; it is preferable to take the time to get the right selection procedure in the primary situate. On the other hand, Etihad Airways programs provide challenging with unprecedented opportunities for shared reflection. In this way, such conduct creates in Etihad Airways learning surroundings contained by a compassionate impression, which in revolve carry about learning conclusion away from those of the classic cases in the Etihad Airways. () Given that such appearance which can be more sensible than replications, furthermore while it offers an opportunity for career through the same experience in the Etihad Airways, it proves extremely useful in training and complex situations where resistance to change is endemic or where an attitude of certain conservative thinking exists. () Moreover, Etihad Airways Provide a cost effective, best practice approaches to training and development through effective implementation of the new framework of qualifications of Etihad Airways staff. 5) Techniques Evaluation: In such case, we have a Project Manager Emirati Cabin Crew position, as a valid case, Etihad Airways Company strategic approach to hiring, retaining along with promoting staff has resulted in superior illustration at all ranks of the company. Etihad Airways Company supports local employees through its Emiratization Employee Networks. A Strategic Approach started at earlier stages by the senior leadership, Etihad Airways Company provides tools for managing employees, working with their supervisors to develop career paths, moreover, develop skills along with experiences that work toward achieving their career aspirations. Advantages of Etihad Airways Selection Techniques: 1) Using technology for efficiency reasons: Etihad Airways might be acting as the first group who utilized computerized systems at its work. That is not excluding accounts and business activities, besides converting most of its exchanges and transmissions works into the digital era. 2) Replace people with technology: As more of technology is introduced, less of people might be required to achieve the same job. One of the main goals of Etihad Airways is to reduce the percentage of the junior workers because they are not UAE local people and Etihad Airways has not gained more power to execute such percentage. Disadvantages of Etihad Airways Selection Techniques: 1. Lower labor costs: Although Etihad Airways tries to seduce local UAE people to the people by giving them particularly attractive compensation, in consequence, they are paying less for learning junior staff comparing to the other sector in UAE such like Etihad staff. In addition, Etihad Airways adopted 5 working days per week for help duties; but operational functions are working in shifts. Etihad Airways is depending more on contractors labor history for some of its use and external works requirements. 2. Low cost recruitment and training: Etihad Airways is exceedingly rare to fight for job vacancy, as it is performing a beautiful place to identify at UAE market. On the other hand, for junior staff, it is usually employing directly from Asian low wages countries. On the other hand, Etihad depends on its training center at Abu Dhabi for most of senior staff and all lower staff. More to the fact, which is conducting in consideration consultation and training sessions at specified places of work. Training there is only for local UAE senior staff. Therefore, in order to fulfill the recommendations made in the Etihad Airways Company overview and to be effectively implemented the reform agenda and the learning management system, the goals are: Employment at Etihad Airways, should comply with the real demand of the work force in Etihad Airways Company in order to avoid unnecessary utilization. At Etihad Airways, comprehensive computerized tests should be introduced in order to have a fair assessment of potential candidates covering basic skills to have such as computer applications, management and analytical skills. Recruitment strategies at Etihad Airways, should abide through other parts of human resources such as reimbursement and training, which have a significant impact on attracting and retaining this active labor force. In order to achieve the desired percentage of Emiratization at Etihad Airways, take over should be minimized to a reasonable rate and that cannot be reached without an efficient coordination with other departments in Etihad Airways Company, compensation, training and development, employee relations to look over the main constraints for the high percentage of turnover. Planning and Follow-up Section at Etihad Airways, should reflect the assigned functions/roles to follow up new recruits job after joining the company, that is includes providing appropriate training programs, career development and solving grievances in order to help retaining these high caliper employees. Applying through the Internet at Etihad Airways, should be introduced to improve the image of Etihad Airways Company and make it easy for the applicants. Applicants can offer their resumes also fill up in the arranged application figure as well as to have more accommodation options such as reserving the timely and perfect timing for taking the test and interview. Advertisement in newspapers for specific positions at Etihad Airways might introduce in order to get the most appropriate people needed to register on the needed time. Etihad Airways Company should try to eliminate all obstacles and difficulties in the way to achieve its pivotal position to determine amortization percentage to respectful one by analyzing reasons of development and try to minimize it.

Demographics of Leave and Remain Voters

Demographics of Leave and Remain Voters Does the public portrayal of who voted either way in the EU referendum and why, match the reality of people in north-east London and surrounding areas? Introduction The European Union (EU) referendum on 23rd June 2016 left both the media, politicians on either side of the debate, and professional researchers taken aback at the outcome. Leading up to the voting day there was a large amount media coverage, and comment from politicians and newspapers on why the British public should vote either way.   After the vote there was extensive analysis on why people voted the way they did. Results showed that factors such as gender, age group,  employment,  level of education or training,  ethnic group and where the voters lived, played a key role. The media and researchers also examined the main influences for the public’s vote, and the results ranged across family, friends, colleagues, social media, general media, politicians or entirely longstanding personal views.   These views were often around immigration, the economy, employment, personal identity, national sovereignty, the environment, and national security. This essay will cover these points in further detail, examining studies of why people voted either way, from a variety of sources, including the media, university, and professional research results, before comparing these with a survey taken in north-east London by the author. As London voted overall to remain, with an average of nearly 60% to stay part of the EU and in some areas over 70% (Donovan, 2017)[1], the question of why London’s vote to remain was so much higher than that of the rest of England arises (the rest of the country with only a 46% vote to remain and the overall UK percentage was 48.1%) (Goodwin and Heath, 2016) [2].     A conclusion will then be drawn to decide if the public and media portrayal of who voted either way in the EU referendum and why matches with the reality of people in north-east London and surrounding areas.   Reasons for any mismatch will be suggested. Research after the vote There has been a large amount of research on why people voted either way, and it has become clear that different demographic groups had vastly different opinions on EU membership and the option of â€Å"Brexit†.   Results from polling all over the country has revealed deep divisions in the United Kingdom and its constituent countries, most evidently through age and education (Kirk and Dunford, 2016)[3] as well as areas the voters live in.   Opinions on the EU and immigration through membership of it vary greatly, with clear divides based on age, education, and ethnicity. It became evident that white, older, and more lower paid people without high levels of education were much more likely to vote for Brexit than younger people, degree-holders, ethnic minorities, and the more secure middle- and upper-classes (Goodwin and Heath, 2016)[4]. Research has also revealed that many of those who voted to leave the EU did so due to a belief that this would lead to improvements in the economy, international investment, and the UK’s influence in the world (Ashcroft, 2016)[5], amongst the other factors.   Ã‚  At the same time many people voted to remain as they felt Brexit would adversely affect these things. Unchangeable factors which may have led to a leave/ remain vote This section focuses on the characteristics of British voters that they have no choice over and have no ability to change. That is to say, who the voter is and how that may have affected their vote, as opposed to their reasoning for voting either way (these being things they may have been influenced into thinking or made a conscious decision to believe).   This section will include: AgeEducationEthnicity Age This had a clear impact on the referendum.   Leaving the EU was strongly supported by the UKs older population with those aged over 60 being the most likely group to want to leave the EU, according the polls before the vote (Kirk and Dunford, 2016)[6]. In the actual referendum, 73% of 18 to 24-year-olds voted to remain, dropping to 62% among 25-34s and the number of remain voters falling again with those aged over 45, only 44% voting to remain. Those aged 65 or over were the age group most likely to vote to leave, with only 40% voting remain (Ashcroft, 2016)[7]. Apart from two, each of the top thirty areas of the UK in terms of aging population voted for Brexit.   Higher pensioner areas showed the largest enthusiasm to leave the EU (Kirk and Dunford, 2016)[8]. Put simply, the older the voters, the more likely they were to have voted to leave the EU. Types of pension also affected the vote decision, with around two thirds of those retired on a state pension voting to leave and more than half of those retired on a private pension. (Ashcroft, 2016)[9] However, it is not as simple as ‘the elder generation’s vote to leave swung it’ as there are many overlaps with other factors.   Even the increase of Leave voters with a state pension rather than private begins to reveal some sort of connection to discontent with the government and public funding, uncovering another layer to why the public voted the way they did. It may seem obvious that older generations would vote to leave as older people tend to hold more conservative attitudes than younger people, but there are many reasons aside from age which pushed the people to vote either to leave or remain in the EU. Research shows higher levels of support for Brexit in areas with not only an older population but with below average levels of education. These places in the UK are more likely than others to encounter deprivation and have seen large amounts demographic change as a result of the inward migration of EU nationals in recent years (Goodwin and Heath, 2016) [10].   A combination of all these factors led to an overall vote to leave from a particular area. The author’s own research in north-east London see Appendix E does not completely follow the normal pattern of age, with only 20% of those who voted to leave being 61+, whereas the biggest vote for Brexit was from 41-60-year old’s, with 57% of those who voted to leave being from this age group. The numbers fit for the younger generations with only 17% leavers being 26-40 and 7% being 18-25. The decision for Brexit will affect younger generations more than anyone else in the longer term so may be more inclined to vote to stay apart of the EU for economic reasons (see the section on Economy). The question is why the number of 41-60-year old’s vote to leave was so high in north-east London. It is not clear why this has happened.   It could be the result of an angry baby boomer generation which overlaps with this group, who never experienced the difficulties that not being part of the EU could bring up, whereas an older generation have experienced the long history of conflict which the UK has often been drawn into. In fact the UK was failing economically before it joined the European Economic Community (EEC which later became the EU) in 1973. People might well have forgotten that uncomfortable fact even if they are baby boomers and voted to stay in the EEC in the 1975 vote. However, London is always going to be an anomaly in any comparison with the results from the rest of the UK, as shown later in this essay.   Education   This leads on to the connection between the level of education a person achieved and their decision to vote either way. National media has widely reported that degree holders were more likely to have voted to remain in the EU and most research concurs, showing that the higher the level of education, the higher the EU support, with university graduates being the most likely people to want to stay in the EU. This concurs with the fact that people with GCSE or equivalent as their highest qualification were more likely to vote for Brexit (Kirk and Dunford, 2016)[11]. Within this, those who are still in full time education, whether it is at a lower level or a degree are more likely to vote to remain. (Clarke and Whittaker, 2016)[12] Research shows that a 57% of those with a university degree voted to remain, 64% with a higher degree and an extremely high 81% still in full time education also voting to remain (Ashcroft, 2016)[13], clearly highlighting how higher levels of education progressively result in higher levels of support for Remain. Of the areas that voted to remain, 92% had above average GCSE results (Scott, 2017)[14]. As with age, qualifications bring about the usual liberal vs conservative attitudes, those with few qualifications tending to remain more socially conservative whilst more highly educated people holding a more liberal perspective on matters (Goodwin and Heath, 2016) [15] . This does appear to be true with the high support for Brexit in areas where a large percentage of the population had no qualifications; all the 20 areas considered in the UK ‘most highly educated’ voted to remain and 15 of the 20 ‘least educated’ areas voted to leave while (Goodwin and Heath, 2016) [16].    One of the reasons that a more highly educated area may be more inclined to vote to remain in the EU is their ability to take advantage of the globalization the EU offers.   Authors Hanspeter Kriesi, Robert Ford and Matthew J Goodwin believe that the ‘winners of globalization’ are usually highly-educated and qualified whilst the losers tend to possess fewer skills and therefore are extremely challenged by the increased competition or even see their jobs outsourced due to the increase EU immigration. This is supported by the case that  Ã‚   votes to leave the EU were highest in areas where it could be regarded that the majority of people were lower educated and therefore do not necessarily have the skills to prosper in a progressively competitive and globalized economy that works better for those with the required skills. The lower levels of of education may leave these people with a disadvantage in a fast moving economy, and a lack of opportunities in these low skilled areas further marginalizes them in society and really holds them back.   It results in a society which looks on globalized systems such as the EU as a negative thing. (Goodwin and Heath, 2016)[17]. Those with an ‘A-level’ or equivalent level of education are the group which compromise the importance of education and bring forward the relevance of area. They are the ones who seem to have been most influenced by their surrounding environment, mirroring those in their community. (In a low-skilled community those with A-levels or equivalent are likely to vote the same way as those with low education and in higher-skilled communities they are likely to mirror the beliefs of those with a degree). This begins to show how vital area was in influencing the outcome of the referendum. This is supported by the fact that people with all levels of education were more likely to vote leave in areas which were considered low-skill as opposed to those considered high-skill (Goodwin and Heath, 2016)[18]. My own research very much supports this, with 71% of those who voted to remain having a degree, 18% of those with A levels and only 7% of those at O level or GCSE standard. Ethnicity As much of the campaign to leave the EU was based on fear of immigration (33% of people said the main reason for their vote to leave was to regain control over immigration and Britain’s borders), it is unsurprising that white voters voted to leave the EU by 53% to 47%. Research also shows that 67% of those describing themselves as Asian voted to remain, as did 73% of black voters, highlighting how, on average, non-white voters did not support the leave vote. The importance of this concern over immigration from other countries including EU states (ranging from concern over control through to outright dislike), is supported by the data that those from a white British background voted to leave with 52% but only 31% of those from a white other background voted to leave the EU. (Goodwin and Heath, 2016)[19]. The high levels of white British leave voters also show links to national sovereignty, with the desire to ‘take back control of Britain’s borders’, reports say that people who feel very strongly English were highly likely to vote to leave than any other group (71 to 36%). This also underlines the conception of national identity that comes with the feeling of being English rather than British, supporting the fact that English voted 54% to leave (Goodwin and Heath, 2016)[20]. The author’s local research does not correlate completely with this.   Non-white British voted mostly in favour of remain, as was expected, 60% of white others voted to remain, 70% of Asian British and 50% of mixed-race British. The only anomaly here is that 60% of Black British voted to leave in the north-east London survey. It is possible that the reasoning for the higher leave vote amongst a local black population is due to likelihood that those who would refer to themselves as ‘black British’ in London are often third, fourth or even further generation immigrants, resulting in a similar sense of national identity to those who are ‘white British’. This could mean that this section of voters in north-east London has seen the more recent influx of other immigrants in the area and therefore hold the same views as the majority of white voters.   Factors for the voter’s decision This section is broken down into the voter’s personal reasoning for their vote as opposed the previous section which focused on the actual voter. In this section the voters may have been open to influence on particular issues and had a choice in whether to believe positive or negative messages or not. This section will include: ImmigrationJobs/ EmploymentEconomyNational SovereigntyLongstanding personal viewsPersonal Identity Immigration As has already been brought up in the section on ethnicity,the issue of increasing immigration both legal immigration from EU states, and illegal immigration from other countries by people travelling into and then through the EU to Britain was widely debated in the lead up to the referendum. EU migrants make up for about half the people who move to the UK for a minimum of a year, increasing from only 21% since Eastern Europe was included in the EU, now making up for more than a third of the UK foreign born population. (Ashcroft, 2016)[21] In 2016, EU migration was about   Ã‚  Ã‚  Ã‚   596,000 in total, with around 268,000 citizens from other EU countries migrating to the UK. (Ashcroft, 2016)[22]   Many of those who voted to leave the EU did so with the belief that doing so would bring about a better immigration system and improve border controls. (Ashcroft, 2016)[23] According to research, nearly 90% of those who felt that immigration was bad for the economy supported the vote to leave, but less than 10% of those who thought immigration was good for the economy (Goodwin and Heath, 2016)[24].   Those who see immigration as a positive thing and therefore voted remain are also not uncommon. Britain often uses the free movement of people within the EU to its advantage: 1.2 million UK-born citizens work, study, and retire in other EU states. (As an aside, most working in other EU states are professionals, and the largest number of retirees go to France and Spain.) (JRF, 2016)[25] 85,000 in total emigrate abroad per year. (Ashcroft, 2016)[26] This may have been a factor which spurred on some members of the public to vote remain, but clearly it wasn’t significant enough. On average Britain’s immigrant population preferred the remain campaign due to the level at which the leave campaign stressed the importance of decreasing migration across Europe and other countries.   National figures show areas with higher levels of net migration, such as London, voted to remain (Scott, 2017)[27] (Clarke and Whittaker, 2016)[28]. London is also an area where immigration is undeniably higher than the rest of the country, with just under 40% of Londoners being foreign born and a significantly larger amount being second or third generation immigrants (Kirk and Dunford, 2016)[29]. However, researchers Italo Colantone and Piero Stanig claim that there is no evidence of a connection between the support for Brexit and the proportion of immigrants or new immigrants in an area. (Clarke and Whittaker, 2016)[30] Other data also supports this, saying that areas which started with relatively few migrants but which saw sizeable increases experienced a sudden influx of EU migrants over the last ten years were often more pro-leave (the leave vote was high in areas such as Redditch, Maidstone, Gravesham and Lincoln, with links to this factor) (Goodwin and Heath, 2016)[31]   This shows that if the number of immigrants in an area has seen a sudden increase, there was more likely to be a Leave vote in that area than an area which has had a large number of immigrants for a long time. It suggests that fear of immigration is key (Clarke and Whittaker, 2016)[32] The public is often afraid that EU migrants tend to come to the UK to work (JRF, 2016)[33], so a sudden increase of immigrants in an area may lead to a loss of job for those who had already been living there.   Residents also often believe that the arrival of new immigrants is a principal contributor to the pressure on services (Travers, 2016)[34]. This shows that the level of migration doesn’t seem to matter but the pace of change over the past decade or so does, suggesting yet again how area plays a significant role on why people vote either way.   Higher-skilled, higher-migrant, low-leave areas include Westminster, Hammersmith & Fulham, and Camden (Clarke and Whittaker, 2016)[35], also highlighting the importance of area: these have seen significant migrant increase, yet voted in favour to remain also bringing into light the other factors which influenced the area’s votes. Areas which voted to leave witnessed significant demographic change due to the surge of EU immigrants in recent years and are more likely than others to experience deprivation and. (Goodwin and Heath, 2016)[36] The author’s research matches what has been said, as the survey taken was in London where a higher migrant population is the norm. Amongst the north-east Londoners that were questioned, 42% of the cited immigration as a key reason for their vote. However, this was not the most common answer, coming third behind employment (52%) and economy (65%) as key reasons which influenced a vote either way. An interesting result, which matches what has been said about areas with higher levels of immigration being less likely to see this as a negative issue, is that 60% of those who chose immigration as a reason for their decision actually voted to remain.   This suggests that they saw immigration as a positive result of remaining part of the EU. This reflects on the importance of area as London’s results are so different to those of the rest of the country. Jobs/ employment Many people’s decision to vote either way in the referendum was spurred on by the subject of employment. This links back to the subject of immigration as the employment rate of EU migrants is high; 82% of working-age EU migrants are employed, with EU migration expanding the UK workforce by around 0.5% a year and putting 6% of the UK workforce under stress of severe reduction by 2018 (JRF, 2016) [37]. The unemployed were much more likely to vote to leave the EU as well as those who felt their financial situation had deteriorated (Goodwin and Heath, 2016)[38], because they felt their situation was down to the UK being a member of the EU. This again links back to the issue of area as a whole.   Many areas have experienced a loss of jobs such as mining, docking and seaside jobs, as well as those which involve traditional manufacturing. This has left these places with weak private sectors and a mismatch between skills available and skills needed for the modern economy, resulting in a backlash of resentment toward the EU, (some of the biggest Leave votes were in areas exactly as descried: Stoke-on-Trent, Blackpool, Mansfield and Barking & Dagenham to name just a few). Many believe those who run government have allowed large parts of the country to be left behind (Ashcroft, 2016)[39]. As has been mentioned before, students are more likely, on average to have voted to remain, forming a higher proportion of the population in low leave vote areas. Once the number of students in an area is controlled, the correlation between employment and votes either way becomes much clearer (Clarke and Whittaker, 2016)[40].   Research shows that support for leave was higher for those on a lower pay ( £20,000 per year), than it was for those with incomes of more than  £60,000 per year (Goodwin and Heath, 2016)[41]. Overall, when employment is taken in to consideration with a vote either way, it is, on average, those who earn less who voted to leave. However, when taken into consideration with other factors, as in other sections of this essay, the line becomes blurred and it is no longer as simple as that. The north-east London findings research fall very much in line with what others have said, with students more likely to vote to remain than leave by about 20% (with a considerable amount not voting at all), and those who are unemployed voting to leave by about an extra 60%. Those in work were more likely to vote remain and those who had retired vote to leave. This can link back to the importance of age and by extension, education, those who have retired mostly being older and students usually being younger and better educated. Economy The EU is Britain’s largest trading partner, accounting for nearly 45% of UK trade and is the largest source of foreign direct investment (JRF, 2016)[42], so a vote to leave the EU puts into question the economic reasoning behind the decision. 43% of those who voted remain did so as they believed the risk of leaving was too high of a danger for the economy. Only just over 6% said the main reason for their remain vote was that â€Å"when it comes to trade and the economy, the UK would benefit more from being outside the EU than from being part of it† (Ashcroft, 2016)[43] so it is surprising the UK voted to leave.   The UK’s membership fee in 2015 was  £12.9 billion per year which comes to around  £200 per year for each person. Many believe this money would be better spent within the UK, for instance towards public goods and services such as the NHS. In terms of total contribution to the EU budget, the UK pays the highest amount after Germany (JRF, 2016)[44] and it is often argued that the amount the UK pays is too high, and this resulted in many Leave votes. The author’s figures shows that London also saw the economy as a key reason that the UK show either remain or leave the EU. It was the biggest factor influencing north-east Londoners’ vote, with 65% citing this as a reason for their decision. The local research also correlates with other national research. Of those who cited economics as a reason for their vote, 78% voted remain, matching the idea that some feel the UK would do much better economically within the European Union, and those in London feel particularly strongly about this. This may link to the immense centralisation of the UK, politically and in terms of the concentration of the economy, which will be talked about further later in this essay.   This centralisation allows more people within London to see the economic benefits of being a member of the European Union than people in other areas, who may often feeling cut off from what is going on in the city. National Sovereignty The loss of sovereignty inherent in EU membership was also a reason for why people voted to leave. Many believe that other EU countries have too much influence over the laws which affect the UK, convincing several people to vote Leave. These laws include regulations which affect working hours, the environment, financial services, workers’ rights, and even domestic appliances.   Research has shown that 49% of those who voted leave claimed the biggest reason for them wanting to leave the EU was â€Å"the principle that decisions about the UK should be taken in the UK† (Ashcroft, 2016)[45]. International aid has also increased and many think that the problems within the UK require more attention at this time, considering that funding for the Home Office, local government, further education, and housing has been cut by up to 35% (Travers, 2016)[46].   13% of leave voters feared that remaining in the EU would result in the UK having no choice â€Å"about how the EU expanded its membership or its powers in the years ahead† (Ashcroft, 2016)[47], while believing that the UK does not have a fair say in the laws and policies of mainland Europe. The author’s research finds Londoners care less about national sovereignty in relation to their decision to vote remain or leave, with only 19% of the survey results coming back with this being a key reason for their decision.   This again shows how different Londoners opinions are to the rest of the country and highlights problems such as the centralization that fuels the UK but often leaves the rest of the country feeling detached from politics. This will be talked about in more detail in the sections on London and Area. Longstanding personal views Longstanding personal views must be taken into consideration as to why people voted either way in the referendum, as 43% of people said that they were always sure of what they would end up voting or decided early on, whereas only 24% decided their vote within a week of referendum day with 10% deciding the day before, or even on the day of the vote (Ashcroft, 2016)[48]. Although the voters seemed unsure what to decide, both leave and remain voters were equally likely to have chosen what their vote would be on the actual day of the referendum (Ashcroft, 2016)[49]. This suggests that according to the research, longstanding personal views were not the main reason which influenced the outcome of the vote.   The north-east London research showed that 50% of people believed their longstanding personal views were a big part of how they voted, 37% of the people saying it was their sole influence. This could relate to people in London having been in the centre of politics so much that they are more in touch with and understand the situation Britain is in, allowing them to make up their minds sooner.   Ã‚   Personal Identity Personal identity seemed to be the least important issue for most people, with little available research on this section. Just under 17% said their main reason to vote remain was the belief that UK would â€Å"become more isolated from its friends and neighbours† and only 9% said they felt a â€Å"a strong attachment to the EU and its shared history, culture, and traditions† (Ashcroft, 2016)[50], highlighting how little British people feel a connection to their mainland European neighbours and linking back to the idea that those who felt primarily British were more likely to vote to leave the EU.    The author’s data shows that north-east Londoners feel more strongly about personal identity than the rest of the country, with 33% of them citing this as one of the reasons which influenced their vote. It is possible that Londoners feel a stronger connection to Europe than the rest of the country, and explain why the number is higher. Linking back to the fact that the UK is a very centralised country, London has a stronger affiliation with Europe than the rest of the country. It has more relations with mainland Europe due to the nature of many jobs in London, specifically in the city of London, a large amount of which must keep consistent contact and relatively good relations with the rest of Europe. Another reason for the higher percentage of people seeing personal identity as a reason to influence their vote could be the, already discussed, high local immigrant population, especially from other EU countries, resulting in more integration and a more evident personal connection to the rest of Europe.   This will again come up in the sections on London and Area. Other Nationally, gender did not significantly affect the way people voted.   By contrast a stronger possible factor for people voting either way was their feelings of detachment from politics. 70% of leave voters were concerned that ‘politicians don’t care what people like me think’ (Goodwin and Heath, 2016)[51]. About 75% of council and housing association tenants preferred the leave vote, (Ashcroft, 2016)[52] but this could be linked to other issues such as employment and the belief that the money spent of the EU should be spent within the UK. Another group who were more likely to vote Leave were those in favour of the death penalty as well as harsher prison sentences in general, and those who are against equal opportunities for women and homosexuals (Goodwin and Heath, 2016) [53], but this again could link back to an elder generation as well those who are generally more right wing often voting to leave.    The author’s research taken in north-east London conflicts with what other data says about gender being irrelevant, as 76% of the women voted to remain whereas only 54% of men said the same. This could be due to EU regulations and directives, some of which are particularly in the interest of women and go further than previous UK legislation.   These areas relate to maternity rights, sex discrimination and equal pay, offering woman what some may see as a better deal than men if Britain voted to remain.   Views on this are both positive and negative and it is intuitive that more women would take a positive standpoint. Area Area stands alone to the other sections in this essay as it is neither a conscious reason to vote either way or an unavoidable part of who a person is, but could fit into both parts as has links to both. Most of what has been said so far comes down to area and the structure of UK, the most centralized large democracy in the world, highlighting how, arguably, London cannot and will not in any way reflect the views of the rest of the country. People not living in London feel cut off from the Government, because in fact they actually are, with ministers and other officials living in central London whilst making decisions which effect the rest of the country (Travers, 2016)[54]. This may have led to many of those in areas outside London voting to leave in a protest vote, pointing out that their voices are not being heard and their needs are not being addressed; these areas have been ‘left behind’ by fast economic and social change and were the most likely to vote for Brexit (Goodwin and Heath, 2016) [55]. The area in which people live seems to override every other reason for which they voted, for instance, education; people with all levels of qualifications being more likely to vote leave in a lower-skilled area than those in a higher-skilled area, regardless of the level of education they attained. Even though they were less educated and therefore at a natural disadvantage, this was not the only reason they felt marginalized in society and therefore voted Brexit, due to the complete lack of opportunities that were offered in these low-skilled communities (Goodwin and Heath, 2016)[56]. Research shows that people living in these low skilled areas also naturally tend to be more conservative as well as identify more strongly with being English rather than British or European and feel more out of touch politically than similar types of people living in high-skilled areas (Goodwin and Heath, 2016)[57]. In areas where there is little opportunity to ‘get ahead’ and the people feel economically disadvantaged and struggle to keep up with other, more highly skilled areas, people were also more likely to vote to leave. These areas have often also seen important changes due to the inward migration of EU nationals (Goodwin and Heath, 2016) [58], reasserting the importance of immigration but showing that area was above that factor in importance when voting.    This all shows the importance of all factors, with area tying other sections together. In some cases, area even comes through as a stronger cause to vote either way, overriding other reasons for why people may have voted, such as education and age. London Consideration must always be taken when comparing polling results with London, where immigration rates are high, with the largest number of migrants in the UK, 1.4 million living in inner London in 2015 and 1.8 in outer (Vargas-Silva and Rienzo, 2017)[59] and with the votes for remain resulting in some of the highest in the country (Scott, 2017)[60]. Votes were swayed towards remain in London, partially due to large numbers of people from immigrant backgrounds (see Factors for the voters’ decisions above. For example, in north-east London boroughs such as Waltham Forest and Hackney clearly voted to remain (by 59.1% and 78.5% respectively).    The BBCs political editor Laura Kuenssberg summed up the situation perfectly, commenting that, London is an island, compared to the rest of the country where the Leave campaign is gaining ground, (Donovan, 2017)[61]. Conclusion  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Does the Public portrayal of who voted either way in the EU referendum and why, match with the reality of people in north-east London and surrounding areas? Overall it is difficult to compare London with the rest of the UK due to the extreme centralization of the country politically and economically, but most results seem to correlate and confirm national trends for particular factors. When it comes to sections such as immigration results vary enormously, but those in London who voted to leave often had other reasons for their vote aside from this. The rest of country feels more detached from politics than London and so votes are naturally more likely to sway to leave but the research has also showed that those in areas with less immigration were more likely to vote leave than those with a large number of migrants, even if they named immigration as one of the top reasons for their vote. This shows that the fear of immigration is more effective than actually living in an area such as London. This can also be linked to the idea that areas with less migrants are less likely to be in large cities and therefore will feel more detached from politics and will be ‘left behind’ in a rapidly globalized country and therefore are searching for someone to blame. Due to the high number of immigrants in London as well as it being the capital with a higher average wage, it is naturally more likely to vote remain so any surveys taken in London will reflect this. Although the parts of north-east London people interviewed were from are not necessarily the most educated areas, the research has shown that although this could sway votes, the area in which the people live is more important and therefore outweighs that, resulting in a less educated person living in London being more likely to vote to remain than a higher educated person in a seaside town. This can also be taken into consideration when it comes to age and other factors.   With this in mind, the north-east London research generally matches with the national public portrayal of who voted either way and why. From the author’s perspective, at the same time it underlines the centralised nature of the UK and the concentration of economic growth in London and the south east. Summary of References Electoralcommission.org.uk, 2017 Electoralcommission.org.uk. (2017). Electoral Commission | Complete set of turnout figures for referendum now published. [online] Available at: http://www.electoralcommission.org.uk/elections/referendums?a=117451 [Accessed 11 Apr. 2017]. Clarke and Whittaker, 2016 Clarke, S. and Whittaker, M. (2016). The Importance of Place: explaining the characteristics underpinning the Brexit vote across different parts of the UK Resolution Foundation. Resolution Foundation. Available at: http://www.resolutionfoundation.org/publications/the-important-of-place-explaining-the-characteristics-underpinning-the-brexit-vote-across-different-parts-of-the-uk/ [Accessed 11 Apr. 2017]. Goodwin and Heath, 2016 Goodwin, M. and Heath, O. (2016). Brexit vote explained: poverty, low skills and lack of opportunities. [online] JRF. Available at: https://www.jrf.org.uk/report/brexit-vote-explained-poverty-low-skills-and-lack-opportunities [Accessed 11 Apr. 2017]. JRF, 2016 JRF. (2016). The EU Referendum and UK Poverty. [online] Available at: https://www.jrf.org.uk/report/eu-referendum-and-uk-poverty [Accessed 11 Apr. 2017]. Kirk and Dunford, 2016 Kirk, A. and Dunford, D. (2016). EU referendum: How the results compare to the UKs educated, old and immigrant populations. [online] The Telegraph. Available at: http://www.telegraph.co.uk/news/2016/06/24/eu-referendum-how-the-results-compare-to-the-uks-educated-old-an/ [Accessed 11 Apr. 2017]. Travers, 2016 Travers, T. (2016). Why did people vote for Brexit? Deep-seated grievances lie behind this vote. British Politics and Policy at LSE. Available at: Why did people vote for Brexit? Deep-seated grievances lie behind this vote [Accessed 11 Apr. 2017]. Scott, 2017 Scott, S. (2017). Did education count in the EU vote?. [online] Schools Week. Available at: http://schoolsweek.co.uk/did-education-count-in-the-brexit-vote/ [Accessed 11 Apr. 2017]. Ashcroft, 2016 Ashcroft, L. (2016). How the United Kingdom voted on Thursday and why Lord Ashcroft Polls. [online] Lordashcroftpolls.com. Available at: How the United Kingdom voted on Thursday and why [Accessed 11 Apr. 2017]. Vargas-Silva and Rienzo, 2017 Vargas-Silva, D. and Rienzo, D. (2017). Migrants in the UK: An Overview Migration Observatory. Migration Observatory. Available at: Migrants in the UK: An Overview [Accessed 11 Apr. 2017]. Donovan, 2017 Donovan, T. (2017). EU referendum: Most London boroughs vote to remain BBC News. [online] BBC News. Available at: http://www.bbc.co.uk/news/uk-politics-eu-referendum-36612916 [Accessed 11 Apr. 2017]. Appendices Appendix A Schools Week, (2016). The Relationship Between voting Leave and Educational Background. [image] Available at: http://schoolsweek.co.uk/did-education-count-in-the-brexit-vote/ [Accessed 12 Apr. 2017]. Appendix B Lord Ashcroft Polls, (2016). How Britain Voted by demographic. [image] Available at: http://lordashcroftpolls.com/2016/06/how-the-united-kingdom-voted-and-why/ [Accessed 12 Apr. 2017]. Lord Ashcroft Polls, (2016). When they decided. [image] Available at: http://lordashcroftpolls.com/2016/06/how-the-united-kingdom-voted-and-why/ [Accessed 12 Apr. 2017]. Lord Ashcroft Polls, (2016). The Relationship Between Voting Leave and Educational Background. [image] Available at: http://lordashcroftpolls.com/2016/06/how-the-united-kingdom-voted-and-why/ [Accessed 12 Apr. 2017]. Ashcroft Polls, (2016). Reasons to Leave, Reasons to Remain [image] Available at: How the United Kingdom voted on Thursday and why [Accessed 12 Apr. 2017]. Lord Ashcroft Polls, (2016). Do you think of each of the following being a force for good, a force for ill, or a mixed- blessing? [image] Available at: http://lordashcroftpolls.com/2016/06/how-the-united-kingdom-voted-and-why/ [Accessed 12 Apr. 2017]. Lord Ashcroft Polls, (2016). National Identity. [image] Available at: How the United Kingdom voted on Thursday and why [Accessed 12 Apr. 2017]. Appendix C Resolution Founation, (2016). Four Groups of interest. [image] Available at: http://www.resolutionfoundation.org/publications/the-important-of-place-explaining-the-characteristics-underpinning-the-brexit-vote-across-different-parts-of-the-uk/ [Accessed 12 Apr. 2017]. Resolution Founation, (2016). Leave vote in the local authority, by % of 16-64 year olds with NVQ4+. [image] Available at: The Importance of Place: explaining the characteristics underpinning the Brexit vote across different parts of the UK [Accessed 12 Apr. 2017]. Appendix D Joseph Rowntree Foundation, (2016). Support for leave among different demographic groups. [image] Available at: https://www.jrf.org.uk/report/brexit-vote-explained-poverty-low-skills-and-lack-opportunities [Accessed 12 Apr. 2017]. Appendix E: Author’s survey in north-east London 30Dec 2016 [1] Donovan, T. (2017). EU referendum: Most London boroughs vote to remain BBC News. [online] BBC News. Available at: http://www.bbc.co.uk/news/uk-politics-eu-referendum-36612916 [Accessed 11 Apr. 2017]. [2] Goodwin, M. and Heath, O. (2016). Brexit vote explained: poverty, low skills and lack of opportunities. [online] JRF. Available at: https://www.jrf.org.uk/report/brexit-vote-explained-poverty-low-skills-and-lack-opportunities [Accessed 11 Apr. 2017]. [3] Kirk, A. and Dunford, D. (2016). EU referendum: How the results compare to the UKs educated, old and immigrant populations. [online] The Telegraph. Available at: http://www.telegraph.co.uk/news/2016/06/24/eu-referendum-how-the-results-compare-to-the-uks-educated-old-an/ [Accessed 11 Apr. 2017]. [4] Goodwin, M. and Heath, O. (2016). Brexit vote explained: poverty, low skills and lack of opportunities. [online] JRF. Available at: https://www.jrf.org.uk/report/brexit-vote-explained-poverty-low-skills-and-lack-opportunities [Accessed 11 Apr. 2017]. [5] Ashcroft, L. (2016). How the United Kingdom voted on Thursday and why Lord Ashcroft Polls. [online] Lordashcroftpolls.com. Available at: How the United Kingdom voted on Thursday and why [Accessed 11 Apr. 2017]. [6] Kirk, A. and Dunford, D. (2016). EU referendum: How the results compare to the UKs educated, old and immigrant populations. [online] The Telegraph. Available at: http://www.telegraph.co.uk/news/2016/06/24/eu-referendum-how-the-results-compare-to-the-uks-educated-old-an/ [Accessed 11 Apr. 2017]. [7] Ashcroft, L. (2016). How the United Kingdom voted on Thursday and why Lord Ashcroft Polls. [online] Lordashcroftpolls.com. Available at: How the United Kingdom voted on Thursday and why [Accessed 11 Apr. 2017]. [8] Kirk, A. and Dunford, D. (2016). EU referendum: How the results compare to the UKs educated, old and immigrant populations. [online] The Telegraph. Available at: http://www.telegraph.co.uk/news/2016/06/24/eu-referendum-how-the-results-compare-to-the-uks-educated-old-an/ [Accessed 11 Apr. 2017]. [9] Ashcroft, L. (2016). How the United Kingdom voted on Thursday and why Lord Ashcroft Polls. [online] Lordashcroftpolls.com. Available at: How the United Kingdom voted on Thursday and why [Accessed 11 Apr. 2017]. [10] Goodwin, M. and Heath, O. (2016). Brexit vote explained: poverty, low skills and lack of opportunities. [online] JRF. Available at: https://www.jrf.org.uk/report/brexit-vote-explained-poverty-low-skills-and-lack-opportunities [Accessed 11 Apr. 2017]. [11] Kirk, A. and Dunford, D. (2016). EU referendum: How the results compare to the UKs educated, old and immigrant populations. [online] The Telegraph. Available at: http://www.telegraph.co.uk/news/2016/06/24/eu-referendum-how-the-results-compare-to-the-uks-educated-old-an/ [Accessed 11 Apr. 2017]. [12] Clarke, S. and Whittaker, M. (2016). 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